East of England rural community provider County Broadband was a proud sponsor of the recent East Anglian Derby between Norwich and Ipswich in the FA Women’s National League (FAWNL) Cup.
County Broadband is delivering full fibre broadband in over 300 villages and market towns across the East of England, including Norfolk and Suffolk, backed by a combined £146 million of private investment from Aviva Investors, to help drive economic growth and provide reliable access to modern online services.
County Broadband partnered up with Norwich City’s women’s team to sponsor the eagerly-anticipated fixture against Ipswich Town in the FAWNL Cup held at Carrow Road, the home of Norwich FC, on August 29th.
The support package included an advertisement on the large digital screens within the stadium as well as within the matchday programme.
After an action-packed first hour with the scoresheet goalless, the Blues broke down the City defence and recorded a comprehensive 4-0 victory. It was the first time any Ipswich side had beaten their local rivals at Carrow Road since 2006.
The result meant Ipswich progressed to the next round of the FAWNL cup, while Norwich will now contend the FAWNL Plate competition this season.
The crowd of 4,751 spectators was also a record attendance for the women’s East Anglian Derby.
“We were thrilled to support the recent women’s East Anglian Derby with a sponsorship and stadium package as part of our Connective Moments campaign and our team had a great day out at Carrow Road,” a County Broadband spokesperson said.
“Like women’s football, our rollout is continuing to accelerate at great pace, connecting rural and remote residents and local businesses to gigabit-speed and ultra-reliable full fibre broadband across Norfolk, Suffolk and the East of England.”
Full fibre broadband, also known as Fibre-To-The-Premises (FTTP), is the installation of fibre optic cables directly into premises. The digital infrastructure provides gigabit speeds of up to 1,000 Mbps (megabits per second) which is 11 times quicker than pre-existing Victorian copper networks.
Full fibre broadband can also be upgraded to over 10,000 Mbps speeds in the future and provides vastly superior network reliability due to the technology of fibre optics and the FTTP infrastructure.
In contrast, old and slow copper-based superfast networks are based on Fibre-To-The-Cabinet (FTTC) networks in which fibre cables are sent to roadside cabinets and distributed via copper cabling.
County Broadband, based in Aldham, near Colchester in Essex, specialises in designing, building and deploying gigabit-speed full fibre infrastructure in rural and hard-to-reach communities which have been typically overlooked by large national providers.
Whether you’re a resident or business, you can check if you’re covered in County Broadband’s rollout by entering your postcode at www.countybroadband.co.uk where you can also register your interest in finding out more about the full fibre infrastructure and service.
