Region’s new full-fibre broadband technology could wrap around Wembley Stadium 100,000 times

Enough full-fibre to wrap around Wembley Stadium nearly 100,000 times is being delivered across the region

A multi-million pound investment in the region’s broadband infrastructure will deliver enough full-fibre to wrap around Wembley Stadium nearly 100,000 times, or extend to the length of 8 million England team busses lined up.

The news comes after England’s victory against Germany at Euro 2020, but the Three Lions would have been knocked out if the teams were competing on average national broadband speeds with a score of 113 Mbps (Germany) to 59 Mbps (England).

The rollout of full-fibre broadband is part of a commitment to deliver some of the UK’s fastest speeds to over 100 rural villages across Essex, Suffolk, Norfolk and Cambridgeshire by Essex-based specialist community broadband provider County Broadband.

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Each full-fibre broadband cable contains hundreds of strands which are one-tenth the size of a human hair. If laid out, it would equate to over 60,805 miles which is 326 times the distance covered by the England team during the group stages at Euro 2020.

The technology is being installed to upgrade the region’s digital connectivity and help kick-start the economy post pandemic, following the government’s target to deliver gigabit connectivity to 85% of UK homes by 2025.

County Broadband, backed by a £46m private investment from Aviva Investment, has already built and connected thousands of homes and businesses which have approved the plans to its future-ready networks, providing a lifeline to digitally starved communities.

The networks provide speeds of up to 1,000 Mbps, almost 20 times faster than the UK average, by delivering lightning-fast fibre directly into premises which is different to existing networks which rely on Victorian copper cables which reduce speed and reliability.

Paul Thompson, director of delivery at County Broadband, said: “We hope that the Three Lions continue their progress through the Euros and eventually bring the title back. But, if England was competing on broadband speeds, football would certainly not be coming home.

“The pandemic has painfully exposed how our region’s outdated Superfast infrastructure which, even though is promoted as fibre relies on copper cables, is creaking at the seams. We can’t let poor connectivity hold back the economic recovery.

“We’re doing our bit by investing millions of pounds to deliver lightning-fast, real full-fibre networks free from copper, to rural communities, which could stretch to the length of over 930,000 football pitches or one and a half times around the European coastline.

“Whist some households may think their broadband ok for now, our data demands are surging and it won’t be too long before existing networks can no longer keep up. However, building new infrastructure can’t be done overnight so if we don’t act now, it will be too late and homes and businesses will find themselves digitally stranded.”

The rollout of full-fibre broadband could be worth £5.38bn to the East of England economy over the next five years, according to the Centre for Economics and Business Research.

Full-fibre broadband uses fibre-to-the-premises (FTTP) infrastructure in which fibre optic cables are installed directly into the premises, offering download and uploads speeds of 1,000 Mbps. It replaces fibre-to-the-cabinet (FTTC) Victorian copper-based infrastructure on which ‘Superfast’ is based.

Residents and businesses can check if they are covered in County Broadband’s rollout by entering their postcode here.


County Broadband’s full-fibre infrastructure consists of 60,805 miles of fibre optics which is…

  • Enough to wrap around Wembley Stadium 97,881 times
  • The length of 8,026,260 England team buses lined up
  • The length of 930,580 Wembley football pitches
  • The height of 51,782,322 Harry Kanes
  • 2,069,715 times the height of the England squad lying down
  • Over 326 times the distance covered by England in the Group Stage
  • Almost 1.5 times the length of the European coastline

For more information please contact:

Tim Miller:

Matt Stott:

Cheriton Alexander:

Notes to Editors

  1. County Broadband is a specialist rural broadband provider based in East Anglia.
  2. In 2018, County Broadband received £46 million funding from Aviva Investors to offer fibre-to-the-premises (FTTP) Hyperfast broadband to select villages across the East of England.
  3. FTTP is the installation of fibre optic cables directly into premises and offers speeds of up to 1,000 Mbps (1 Gigabit). This is significantly faster than the more commonly used fibre-to-the-cabinet (FTTC) technology in which fibre cables are sent to local street-side cabinets and then distributed through existing old copper cabling to each premise.
  4. For more information, visit or follow @CountyBroadband on Twitter

Broadband speed definitions. defines the following services:

  • High Speed = broadband up to 24Mbps
  • Superfast = Broadband Up to 80Mbps
  • Ultrafast = speeds of 100Mbps or more
  • Hyperfast = speeds of 500Mbps or more

Referenced here:

Please visit the following blog which explains the difference between Superfast and Hyperfast connectivity: