Christmas is supposed to be a time of joy and celebration, however for some people this is not the case and the strains of making ends meet at this time of year can prove very stressful to those most in need. This is why local food banks are a lifeline for some people and used all year round, however Christmas proves to be their busiest time of year.
That is why we have partnered with Colchester Foodbank to offer people a different kind of fibre this Christmas, launching a Christmas fundraising campaign to fund vital food supplies for the local charity.
In the UK, more than 14 million people are living in poverty – including 4.5 million children*. Colchester Foodbank’s aim is to end hunger and poverty in the UK and at Christmas time they need our help more than ever.
Colchester Foodbank has helped 7,000 people in crisis last year by providing three-day, nutritionally balanced emergency food parcels to those who have been referred to in a crisis in local villages around Colchester.
To support the food bank, we teamed up with our suppliers to raise over £1,000 for the charity. This will either go towards the day-to-day running of the food bank, or a new building for them to use.
As well as this, we held a food collection where staff were incredibly generous and donated three large boxes of food, like tinned fruit, toiletries and Christmas treats to help people in need during the festive season.
Three employees also donated their time to help with packing emergency parcels for those most in need this Christmas.
The campaign was the idea of County Broadband communications executive Annabelle Gardiner, who said: “This is something I am very passionate about as the festive season can be a very difficult time for vulnerable people in our society.
“County Broadband is passionate about helping communities in any way they can, so partnering with Colchester Foodbank allows them to help people in crisis this Christmas.
“Thanks to the generosity of our staff, we were able to make a positive impact in the community, but to make an even bigger impact, we partnered with our suppliers and have donated £1,090 to the food bank.
“Myself, County Broadband and our suppliers all share the same passion for helping our communities, and by working together we are able help alleviate people’s worries and stress and make their lives a little easier this Christmas.”
The support has been welcomed by Colchester Foodbank which is facing increased pressure and demand this year to help all those in need.
*Full Fact, September 2019
Residents and businesses can find out if they’re in a village covered in the rollout by using our postcode checker here.