Everything you need to know about future-ready Hyperfast full-fibre broadband coming to Sudbury

Essex-based County Broadband has released a full-fibre broadband FAQ after announcing proposals to build Hyperfast networks in Sudbury

Essex-based County Broadband has released a full-fibre broadband FAQ after announcing proposals to build Hyperfast networks in Sudbury – meaning the Suffolk market town would join the UK’s top 12% for the fastest and most reliable digital connectivity.

What is Hyperfast full-fibre broadband?

Hyperfast full-fibre broadband represents the next-generation provision of the internet. The future-ready infrastructure is being built across the UK to replace copper-based networks forged by the Victorians which are unfit for modern mass communication. Hyperfast full-fibre broadband provides bullet-proof lightning-fast speeds up to 1,000Mbsp and beyond. It will future-proof the 21st century.

I’ve heard of FTTP and FTTC – are they PR guff or do they actually matter?

Yes, they are crucial actually to your Zoom calls going ahead or your 4k live sport not buffering.

There are two types of infrastructure that deliver the internet: old and new. The old is FTTC (fibre-to-the-cabinet). This is the basis of superfast broadband. It dates to the Victorians and delivers the internet to 88% of UK premises. Fibre cables are sent to green roadside cabinets and distributed by copper cables to premises; halving in speeds every 600 metres. It’s known as the ‘last mile’.

The new infrastructure, the one we’re building across East Anglia, is FTTP (fibre-to-the-premises). This is the bedrock of hyperfast full-fibre broadband. Fibre optic cables are connected directly into properties and offices – meaning you have your own dedicated fibre optic cable to your doorstop.

Click here to get Hyperfast Broadband

What speeds can I get?

Hyperfast speeds are 18 times faster than the UK average, providing up to 1,000 megabits per second (Mbps). That’s fast enough to download 4k films in minutes or an entire album in a second. It means that whether you have 10, 20 or more devices connected in your home, there’ll be enough data capacity to accommodate everyone’s needs, from Netflix binges to PS4 all-nighters.

I bet so-called ‘Hyperfast’ will cut out and be just as unreliable

This is a common misconception. FTTC networks have notoriously suffered from ‘evening and weekend peaks’ when under significant strain. The physical nature of copper wiring which degrades over time and is shared with your neighbour leads to frustrating unreliability as it simply can’t cope.

But with FTTP and hyperfast broadband, fibre optic cables are immune to the vulnerabilities to which superfast is exposed. The small flexible strands of glass can transmit the data over greater distances and through private dedicated lines. It’s less likely to suffer power outages, can withstand temperature changes, and can even be submerged in water.

Why do we need to get ‘future-ready’?

Data demands are only moving in one direction – accelerated by the Covid-19 pandemic as we increasingly rely on the internet to navigate our lives, from shopping and home entertainment to remote working and global video meetings. More devices are connecting to the wi-fi at home, from smart speakers and smart heating to doorbells and security devices. 4k and 8k film and sports streaming are on the horizon, as are Augmented Reality (AR), Articificial Intelligence (AI) and other emerging tech that will transform are lives this decade. No-one can afford to get left behind.

Ok then – who is eligible?

Everyone in our targeted rollout areas, which includes the entire borough of Sudbury and some surrounding areas. See our online postcode checker to see if you’re in our rollout.

How much taxpayers’ money will the network cost?

Almost nothing. That’s because we’re backed by a £46 million private investment from Aviva Investors to build and deliver the networks.

Sounds good. How and when can I get it?

This depends on the speed of demand in Sudbury. We are demand-led, so once enough residents and businesses have declared their interest to have the Hyperfast network built, we will get to work straight away to put Sudbury in the UK’s top 12% for the best internet.


For more information please contact:

Tim Miller: 07927 515 604 / tim.miller@genesispr.co.uk

Matt Stott: 07825 908 360 / matthew.stott@genesispr.co.uk

Cheriton Alexander: 01376 562002 | Ext 404 / cheriton.alexander@countybroadband.co.uk

Notes to Editors

  1. County Broadband is a specialist rural broadband provider based in East Anglia.
  2. In 2018, County Broadband received £46 million funding from Aviva Investors to offer fibre-to-the-premises (FTTP) Hyperfast broadband to select villages across the East of England.
  3. FTTP is the installation of fibre optic cables directly into premises and offers speeds of up to 1,000 Mbps (1 Gigabit). This is significantly faster than the more commonly used fibre-to-the-cabinet (FTTC) technology in which fibre cables are sent to local street-side cabinets and then distributed through existing old copper cabling to each premise.
  4. For more information, visit www.countybroadbandfibre.co.uk or follow @CountyBroadband on Twitter

Broadband speed definitions. Broadband.co.uk defines the following services:

  • High Speed = broadband up to 24Mbps
  • Superfast = Broadband Up to 80Mbps
  • Ultrafast = speeds of 100Mbps or more
  • Hyperfast = speeds of 500Mbps or more

Referenced here: https://www.broadband.co.uk/guides/ultrafast-and-hyperfast-broadband/