Going for gold! County Broadband celebrates INCA top industry awards

County Broadband has been recognised for its superior fibre and wireless network quality after achieving two coveted Gold Standard Quality Marks from INCA.

Community broadband provider County Broadband has been recognised for its superior fibre and wireless network quality, after achieving two coveted Gold Standard Quality Marks, from INCA (Independent Networks Cooperative Association).

The accreditations demonstrate the rapid progression that the Essex-based ISP has made since it received a £46 million private investment from Aviva Investors in 2018, to build future-ready, full-fibre broadband infrastructure in rural and remote areas of East Anglia.

INCA’s Quality Mark Gold Standard Scheme, launched in 2018, highlights best practices in performance, design and operations in broadband networks. It provides an agreed set of rigorous criteria covering network standards, customer service and marketing.

Lloyd Felton, chief executive of County Broadband and a board member at INCA, said: “We are honored to have achieved two INCA Gold Standard Quality Marks, which reflect the sheer amount of dedication and creativity that our talented teams, community champions and engineers show every day – especially in such difficult circumstances over the last year.

“We set very high standards for our customer care, network operation, and marketing, and we are incredibly pleased to see that these three cornerstones of County Broadband, reflected in our values and culture, have met such stringent standards set by INCA. This will provide increased confidence to our customers and stakeholders to work and engage with us.

“The golden seal of approval is also testament to the growing success of our full-fibre deployment in rural East Anglia which will benefit from our digital infrastructure investment to the tune of millions of pounds with hyperfast speeds and bulletproof reliability. Covid has brought into sharp focus the dismal failings of our copper-based superfast networks which everyone realises must now become a permanent Victorian relic as quickly as possible.”

Malcolm Corbett, chief executive of INCA, said: “Congratulations to County Broadband for achieving the INCA Gold Standard Quality Mark. At a time when many people are confused about different definitions given to broadband products, the INCA Gold Standard helps consumers buy with confidence and to be certain that they are going to get all the benefits of a genuinely full fibre connection.”

INCA’s specialists assess and approve each application, with the award reviewed annually. County Broadband can now use INCA’s Quality Mark Gold Standard Scheme logo as part of its branding to help demonstrate its superior network quality.

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For more information please contact:

Tim Miller: tim.miller@genesispr.co.uk

Matt Stott: matthew.stott@genesispr.co.uk

Cheriton Alexander: cheriton.alexander@countybroadband.co.uk

Notes to Editors

  1. County Broadband is a specialist rural broadband provider based in East Anglia.
  2. In 2018, County Broadband received £46 million funding from Aviva Investors to offer fibre-to-the-premises (FTTP) Hyperfast broadband to select villages across the East of England.
  3. FTTP is the installation of fibre optic cables directly into premises and offers speeds of up to 1,000 Mbps (1 Gigabit). This is significantly faster than the more commonly used fibre-to-the-cabinet (FTTC) technology in which fibre cables are sent to local street-side cabinets and then distributed through existing old copper cabling to each premise.
  4. For more information, visit www.countybroadband.co.uk or follow @CountyBroadband on Twitter

Broadband speed definitions. Broadband.co.uk defines the following services:

  • High Speed = broadband up to 24Mbps
  • Superfast = Broadband Up to 80Mbps
  • Ultrafast = speeds of 100Mbps or more
  • Hyperfast = speeds of 500Mbps or more

Referenced here: https://www.broadband.co.uk/guides/ultrafast-and-hyperfast-broadband/