County Broadband responds to ‘Project Gigabit’

County Broadband responds to the government’s Project Gigabit announcement

Following the government’s Project Gigabit announcement to turbo charge the rollout of new broadband networks, Lloyd Felton, chief executive of County Broadband, which is building full-fibre infrastructure across rural East Anglia backed by £46 million in private investment from Aviva Investors, commented: “We welcome the Government’s flagship ‘Project Gigabit’ to turbocharge the rollout of future-ready full-fibre broadband – including in East Anglia where we’re already making great strides to build world-class digital infrastructure to allow thousands of rural homes and businesses to adapt and thrive post-pandemic. We’re confident of seeing continued enthusiasm among private investors to keep pace with rising demand.

“While many local communities may consider their broadband to be adequate for now, the tide is changing and our data demands are surging. Full-fibre networks aren’t built overnight so if we don’t act now many people will find themselves digitally stranded sooner than they might think, with existing connections reaching their expiry date.

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“We know Boris Johnson is relying on local providers like us to achieve the watered down but more realistic 85% target for UK-wide gigabit-capable broadband by 2025. We look forward to working with the Government on banishing current copper networks to the history bin and we’ll continue to make clarion calls to stop copper networks being marketed as ‘Superfast fibre’, which only creates confusion for the consumer.”


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Notes to Editors

  1. County Broadband is a specialist rural broadband provider based in East Anglia.
  2. In 2018, County Broadband received £46 million funding from Aviva Investors to offer fibre-to-the-premises (FTTP) Hyperfast broadband to select villages across the East of England.
  3. FTTP is the installation of fibre optic cables directly into premises and offers speeds of up to 1,000 Mbps (1 Gigabit). This is significantly faster than the more commonly used fibre-to-the-cabinet (FTTC) technology in which fibre cables are sent to local street-side cabinets and then distributed through existing old copper cabling to each premise.
  4. For more information, visit or follow @CountyBroadband on Twitter

Broadband speed definitions. defines the following services:

  • High Speed = broadband up to 24Mbps
  • Superfast = Broadband up to 80Mbps
  • Ultrafast = speeds of 100Mbps up to 500Mbps
  • Hyperfast = speeds of 500Mbps or more

Referenced here: