4 key takeaways from Apple’s new product launches

What did we learn from Apple’s latest products launch? We’ve analysed the marquee event and have 4 takeaways for you to digest – including the iPhone 13 and Apple Watch.

Apple held its highly anticipated ‘Apple 13’ virtual event on Tuesday 14 September (look out for our upcoming blog on the future of online events). The showcase was packed with new product launches as the firm set out its vision for the next 12 months.

Apple continue to dominate the world of tech, with the iPhone leading the charge toward a $3tn valuation. After the inevitable speculation, rumours and leaks, the product line has finally been released.

Event round-up – 4 key things to take home…

1. iPhone 13 (unlucky for some?)

Four versions of the flagship smartphone were unveiled, with each model running on Apple’s new A15 Bionic chip, providing a smoother user experience. This year’s standout camera feature was the new ‘cinematic mode’, which creates the same blurred background effect as the ever popular ‘portrait mode’ revealed in 2016.

As technology grows however, so does the demand for more reliable and faster broadband to share increasingly larger file sizes. An album of just 10 photos can be around 40 Mbps and a 4K video could be well over 200 Mbps. Sharing images might start to become a problem if your upload speed is stuck at less than 10 Mbps.

Credit: Arnel Hasanovic

2. A mini upgrade to the iPad

iPads remain hugely popular for their ease of use and touchscreen experience. Apple unveiled upgraded versions of the iPad Mini and the base model iPad at its marquee event, both featuring new cameras and other minor enhancements (more here).

Unless you have an iPad with a SIM card, iPads still need to rely on strong internet connections for streaming, gaming, working and video calling.

For example, Netflix, Disney+ and Apple TV+ all recommend that for Ultra HD/4K you need a minimum of 25 Mbps. Even for downloading films, a typical 7GB 4K film could take you nearly an hour to download on a slow Superfast (part copper) connection.

Credit: Roberto Nickson

3. Apple Watch

Wearable tech is becoming increasingly popular, from Smartwatches to VR headsets. The standout feature of Apple’s newest smartwatch is its enhanced display to give users a brighter and bigger screen, tempting the wearer to turn to their watch rather than their phone for small tasks.

Apple Watches, like most devices, work best when connected to the internet. This means that even though it may only be using a small amount of data, it is still another gadget constantly uploading and downloading data on your network.

Credit: Giu Vicente

4. The internet is the foundation for all these devices

To quote Apple’s message we, as consumers, expect products ‘to just work’. But the truth is with unreliable internet connections and speeds, these gadgets can become an annoyance because they can’t work properly.

The speeds you need are changing and they’re changing quickly. Your existing broadband may be enough for day-to-day internet use with one device working from home, but for multiple devices and larger households it falls short.

Click here to get Hyperfast Broadband

That’s why we’re changing the way broadband is delivered across the East of England. Superfast broadband, also known as Fibre-To-The-Cabinet, contains Victorian copper cables which were not designed to deliver modern broadband speeds.

The only solution to accommodate our data-hungry devices is to build new full-fibre networks, free of copper, which can deliver 18 times faster speeds up to 1,000 Mbps. Connectivity is also far more reliable and you’re therefore less likely to see dropouts during peak times. 

Click here to find out if we’re coming to your village and how you can help digitally future-proof your community.